Over Michael Gould Associates VOF
Core business
People around the world increasingly communicate in English, both internally and to outside audiences. And, often, that's a problem. How can they be expected to express themselves as well as they do in their own language?
Ay Michael Gould Associates we help organizations based in the Netherlands that operate across borders to enhance the effectiveness of their corporate and marketing communication.
We’re consultants who specialize in academia, business, science, communication, and culture, drawing on many years of writing, editing, and training experience. We help various clients, including leading companies and research institutes, communicate effectively through policy documents, (annual) reports, magazines, and brochures. We also coach executives and others who work internationally.
We use our communication skills and cross-cultural expertise to increase the impact of clients’ presentations, reports, and corporate documents. We work closely with graphic designers who share our commitment to clear, well-targeted communication.
Our approach
Onze stelling (in het nederlands) is als volgt: in de schriftelijke communicatie zijn de Nederlanders vaak veel te stijf en te formeel. Dat is een frappante tegenstelling: mondeling bot, schriftelijk formeel. Daarom adviseren wij klanten de principes in de Cluetrain Manifesto te raadplegen (Google: Cluetrain). Zij hanteren 95 stellingen waarin het gaat om de dialoog en om de mensen: open en natuurlijk. Dat missen wij in veel schriftelijke communicatie in Nederland. Wij bedienen zowel grote als kleine bedrijven en organisaties in Nederland met engelstalige communicatie.
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Michael Gould Associates VOF in het kort
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